Shoppers buy what they can see: how 3D and AR reduce furniture returns
When shoppers see the exact fabric on the exact model – and in their own room – before they buy, they buy with confidence and send less back. Here is what the research says.
Research, numbers and practical advice for furniture makers and retailers: 3D views, AR, product photos and fewer returns.
When shoppers see the exact fabric on the exact model – and in their own room – before they buy, they buy with confidence and send less back. Here is what the research says.
The dimensions in the table are correct, but few people can picture 2.8 meters of corner sofa in their own living room. AR solves that in thirty seconds – on a phone, with no app.
One model, 66 materials and 3 leg finishes – that is 198 combinations. Here is how shoppers can see a photo of each one, with no studio and no sewn samples.
In a showroom, shoppers sit down, touch the fabric and walk around the piece. Online they only have what you show them. Here are seven things a product page cannot do without.
Send us a link to one product or book a short online demo – we will show you the 3D view, AR and photos on your own piece.